Where the figure is about the technology

A technology’s figure is the figure of the sites it was found on. When the technology shapes those sites — a CMS, a shop, a framework, a server — it says something about the technology. In the rest of the catalogue it describes their clientele instead, which is a different reading of the same number. These are the categories where it is the first thing, and they are also the ones people arrive looking for.

CategoryAverage indexTechnologies
Static site generator
Static site generator averages 28.0%28.0%
4
JavaScript frameworks
JavaScript frameworks averages 22.8%22.8%
33
CDN
CDN averages 21.0%21.0%
24
UI frameworks
UI frameworks averages 20.9%20.9%
18
PaaS
PaaS averages 20.7%20.7%
19
Ecommerce
Ecommerce averages 20.0%20.0%
18
CMS
CMS averages 19.4%19.4%
34
Page builders
Page builders averages 18.6%18.6%
21
Web frameworks
Web frameworks averages 18.6%18.6%
16
Web servers
Web servers averages 18.4%18.4%
15
Hosting
Hosting averages 17.4%17.4%
26
Programming languages
Programming languages averages 17.2%17.2%
9

Every category, best first

How to read these figures

The index of a technology is the index of the sites where it was detected. For a content management system that is nearly the same thing, because the CMS shapes the site. For an analytics tag or a payment processor it is not: it describes their customers. That is why payment processors sit near the top of this table — sites that take card payments are built better than average, which says nothing about the processor.

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

CategoryAverage indexTechnologies
Buy now pay later

Buy now pay later

Technologies
1
Average index
63.6%
Margin
±1.78
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Buy now pay later averages 63.6%63.6%
1
Shopify apps

Shopify apps

Technologies
8
Average index
59.4%
Margin
±5.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Shopify apps averages 59.4%59.4%
8
Loyalty & rewards

Loyalty & rewards

Technologies
1
Average index
56.6%
Margin
±3.34
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Loyalty & rewards averages 56.6%56.6%
1
Payment processors

Payment processors

Technologies
14
Average index
49.5%
Margin
±5.25
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Payment processors averages 49.5%49.5%
14
Issue trackers

Issue trackers

Technologies
5
Average index
36.2%
Margin
±4.11
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Issue trackers averages 36.2%36.2%
5
Reviews

Reviews

Technologies
10
Average index
34.9%
Margin
±5.25
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Reviews averages 34.9%34.9%
10
Blogs

Blogs

Technologies
6
Average index
32.3%
Margin
±3.57
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Blogs averages 32.3%32.3%
6
Marketing automation

Marketing automation

Technologies
19
Average index
30.2%
Margin
±5.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Marketing automation averages 30.2%30.2%
19
Static site generator

Static site generator

Technologies
4
Average index
28.0%
Margin
±4.88
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Static site generator averages 28.0%28.0%
4
IaaS

IaaS

Technologies
3
Average index
27.4%
Margin
±2.95
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

IaaS averages 27.4%27.4%
3
Affiliate programs

Affiliate programs

Technologies
6
Average index
26.6%
Margin
±5.15
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Affiliate programs averages 26.6%26.6%
6
Email

Email

Technologies
17
Average index
25.8%
Margin
±4.45
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Email averages 25.8%25.8%
17
Development

Development

Technologies
5
Average index
24.4%
Margin
±2.27
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Development averages 24.4%24.4%
5
RUM

RUM

Technologies
8
Average index
23.9%
Margin
±4.11
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

RUM averages 23.9%23.9%
8
Webmail

Webmail

Technologies
4
Average index
23.5%
Margin
±3.76
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Webmail averages 23.5%23.5%
4
JavaScript frameworks

JavaScript frameworks

Technologies
33
Average index
22.8%
Margin
±4.23
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

JavaScript frameworks averages 22.8%22.8%
33
User onboarding

User onboarding

Technologies
1
Average index
22.4%
Margin
±4.18
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

User onboarding averages 22.4%22.4%
1
Customer data platform

Customer data platform

Technologies
4
Average index
22.0%
Margin
±4.31
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Customer data platform averages 22.0%22.0%
4
CRM

CRM

Technologies
5
Average index
21.3%
Margin
±3.49
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

CRM averages 21.3%21.3%
5
Analytics

Analytics

Technologies
64
Average index
21.2%
Margin
±5.27
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Analytics averages 21.2%21.2%
64
Digital asset management

Digital asset management

Technologies
4
Average index
21.1%
Margin
±3.49
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Digital asset management averages 21.1%21.1%
4
CDN

CDN

Technologies
24
Average index
21.0%
Margin
±5.27
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

CDN averages 21.0%21.0%
24
UI frameworks

UI frameworks

Technologies
18
Average index
20.9%
Margin
±4.63
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

UI frameworks averages 20.9%20.9%
18
Security

Security

Technologies
14
Average index
20.7%
Margin
±4.78
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Security averages 20.7%20.7%
14
PaaS

PaaS

Technologies
19
Average index
20.7%
Margin
±4.76
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

PaaS averages 20.7%20.7%
19
Search engines

Search engines

Technologies
4
Average index
20.6%
Margin
±5.17
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Search engines averages 20.6%20.6%
4
Documentation

Documentation

Technologies
1
Average index
20.6%
Margin
±0.95
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Documentation averages 20.6%20.6%
1
LMS

LMS

Technologies
3
Average index
20.1%
Margin
±5.15
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

LMS averages 20.1%20.1%
3
Ecommerce

Ecommerce

Technologies
18
Average index
20.0%
Margin
±5.01
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Ecommerce averages 20.0%20.0%
18
Cookie compliance
Cookie compliance averages 19.7%19.7%
20
Retargeting

Retargeting

Technologies
3
Average index
19.6%
Margin
±3.16
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Retargeting averages 19.6%19.6%
3
CMS

CMS

Technologies
34
Average index
19.4%
Margin
±4.86
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

CMS averages 19.4%19.4%
34
Authentication

Authentication

Technologies
4
Average index
19.3%
Margin
±4.31
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Authentication averages 19.3%19.3%
4
Load balancers

Load balancers

Technologies
3
Average index
19.1%
Margin
±4.99
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Load balancers averages 19.1%19.1%
3
Personalisation

Personalisation

Technologies
2
Average index
19.0%
Margin
±4.80
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Personalisation averages 19.0%19.0%
2
Miscellaneous

Miscellaneous

Technologies
23
Average index
18.8%
Margin
±4.82
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Miscellaneous averages 18.8%18.8%
23
Page builders

Page builders

Technologies
21
Average index
18.6%
Margin
±5.17
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Page builders averages 18.6%18.6%
21
Web frameworks

Web frameworks

Technologies
16
Average index
18.6%
Margin
±4.45
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Web frameworks averages 18.6%18.6%
16
Advertising

Advertising

Technologies
30
Average index
18.6%
Margin
±5.17
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Advertising averages 18.6%18.6%
30
Comment systems

Comment systems

Technologies
1
Average index
18.6%
Margin
±1.16
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Comment systems averages 18.6%18.6%
1
Web servers

Web servers

Technologies
15
Average index
18.4%
Margin
±4.82
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Web servers averages 18.4%18.4%
15
SEO

SEO

Technologies
6
Average index
18.2%
Margin
±3.29
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

SEO averages 18.2%18.2%
6
Form builders

Form builders

Technologies
7
Average index
18.1%
Margin
±3.83
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Form builders averages 18.1%18.1%
7
Appointment scheduling

Appointment scheduling

Technologies
2
Average index
18.1%
Margin
±4.82
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Appointment scheduling averages 18.1%18.1%
2
Databases

Databases

Technologies
5
Average index
18.1%
Margin
±3.82
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Databases averages 18.1%18.1%
5
Performance

Performance

Technologies
28
Average index
18.1%
Margin
±5.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Performance averages 18.1%18.1%
28
Browser fingerprinting

Browser fingerprinting

Technologies
1
Average index
18.0%
Margin
±2.23
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Browser fingerprinting averages 18.0%18.0%
1
Tag managers

Tag managers

Technologies
4
Average index
17.7%
Margin
±4.19
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Tag managers averages 17.7%17.7%
4
Hosting

Hosting

Technologies
26
Average index
17.4%
Margin
±4.74
The web overall
21.0%

These technologies shape the site, so the figure says something about the technology.

Hosting averages 17.4%17.4%
26
WordPress themes

WordPress themes

Technologies
16
Average index
17.3%
Margin
±5.15
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

WordPress themes averages 17.3%17.3%
16
Accessibility

Accessibility

Technologies
4
Average index
17.3%
Margin
±2.53
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Accessibility averages 17.3%17.3%
4
Programming languages

Programming languages

Technologies
9
Average index
17.2%
Margin
±5.22
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Programming languages averages 17.2%17.2%
9
Reverse proxies

Reverse proxies

Technologies
2
Average index
17.0%
Margin
±1.36
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Reverse proxies averages 17.0%17.0%
2
Segmentation

Segmentation

Technologies
1
Average index
16.6%
Margin
±1.50
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Segmentation averages 16.6%16.6%
1
Live chat

Live chat

Technologies
14
Average index
16.6%
Margin
±5.27
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Live chat averages 16.6%16.6%
14
Caching

Caching

Technologies
10
Average index
16.4%
Margin
±4.39
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Caching averages 16.4%16.4%
10
JavaScript libraries

JavaScript libraries

Technologies
74
Average index
16.3%
Margin
±5.22
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

JavaScript libraries averages 16.3%16.3%
74
Web server extensions

Web server extensions

Technologies
2
Average index
15.9%
Margin
±2.65
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Web server extensions averages 15.9%15.9%
2
Surveys

Surveys

Technologies
2
Average index
15.8%
Margin
±4.94
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Surveys averages 15.8%15.8%
2
A/B Testing

A/B Testing

Technologies
8
Average index
15.6%
Margin
±4.90
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

A/B Testing averages 15.6%15.6%
8
Rich text editors

Rich text editors

Technologies
4
Average index
15.4%
Margin
±3.10
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Rich text editors averages 15.4%15.4%
4
Widgets

Widgets

Technologies
17
Average index
15.1%
Margin
±4.82
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Widgets averages 15.1%15.1%
17
JavaScript graphics

JavaScript graphics

Technologies
9
Average index
14.8%
Margin
±4.45
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

JavaScript graphics averages 14.8%14.8%
9
Editors

Editors

Technologies
4
Average index
14.8%
Margin
±4.82
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Editors averages 14.8%14.8%
4
Font scripts

Font scripts

Technologies
9
Average index
14.7%
Margin
±4.51
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Font scripts averages 14.7%14.7%
9
Operating systems

Operating systems

Technologies
6
Average index
14.6%
Margin
±4.84
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Operating systems averages 14.6%14.6%
6
Maps

Maps

Technologies
4
Average index
14.1%
Margin
±4.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Maps averages 14.1%14.1%
4
WordPress plugins

WordPress plugins

Technologies
106
Average index
14.1%
Margin
±5.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

WordPress plugins averages 14.1%14.1%
106
Video players

Video players

Technologies
10
Average index
13.1%
Margin
±5.30
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Video players averages 13.1%13.1%
10
Translation

Translation

Technologies
6
Average index
12.9%
Margin
±3.59
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Translation averages 12.9%12.9%
6
Hosting panels

Hosting panels

Technologies
1
Average index
12.8%
Margin
±0.77
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Hosting panels averages 12.8%12.8%
1
Mobile frameworks

Mobile frameworks

Technologies
2
Average index
11.5%
Margin
±3.87
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Mobile frameworks averages 11.5%11.5%
2
Photo galleries

Photo galleries

Technologies
7
Average index
11.1%
Margin
±4.39
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Photo galleries averages 11.1%11.1%
7
DMS

DMS

Technologies
1
Average index
8.8%
Margin
±4.11
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

DMS averages 8.8%8.8%
1
Fundraising & donations

Fundraising & donations

Technologies
1
Average index
7.9%
Margin
±4.99
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Fundraising & donations averages 7.9%7.9%
1
Wikis

Wikis

Technologies
1
Average index
2.2%
Margin
±3.72
The web overall
21.0%

These do not shape the site, so the figure describes their clientele: sites that take card payments are better built, which is not the processor’s doing.

Wikis averages 2.2%2.2%
1