Every one of them, best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

Every technology in this category the census can publish a figure for, including the ones above. A technology is here when it has all four dimensions and enough sample to publish; a technology that belongs to two categories is in both.

TechnologyAWCSMonth by month
BugSnag

BugSnag

Sample
n=327
Coverage
99.1%
Margin
±2.93
The web overall
21.0%

Two figures closer together than ±2.93 are tied, not ranked.

BugSnag scores 45.4%45.4%
BugSnag: 5 months, up▲ +3.3
Elastic APM

Elastic APM

Sample
n=166
Coverage
98.8%
Margin
±4.11
The web overall
21.0%

Two figures closer together than ±4.11 are tied, not ranked.

Elastic APM scores 43.3%43.3%
Elastic APM: 3 months, up▲ +20.2
Lucky Orange

Lucky Orange

Sample
n=173
Coverage
98.3%
Margin
±4.03
The web overall
21.0%

Two figures closer together than ±4.03 are tied, not ranked.

Lucky Orange scores 43.1%43.1%
Lucky Orange: 5 months, no significant change= −1.3
Tinybird

Tinybird

Sample
n=718
Coverage
99.7%
Margin
±1.98
The web overall
21.0%

Two figures closer together than ±1.98 are tied, not ranked.

Tinybird scores 40.7%40.7%
Tinybird: 5 months, up▲ +3.2
Sift

Sift

Sample
n=180
Coverage
98.9%
Margin
±3.95
The web overall
21.0%

Two figures closer together than ±3.95 are tied, not ranked.

Sift scores 40.2%40.2%
Sift: 5 months, no significant change= −0.5
Vercel Analytics

Vercel Analytics

Sample
n=700
Coverage
98.6%
Margin
±2.00
The web overall
21.0%

Two figures closer together than ±2.00 are tied, not ranked.

Vercel Analytics scores 37.1%37.1%
Vercel Analytics: 5 months, up▲ +6.2
Vercel Speed Insights

Vercel Speed Insights

Sample
n=324
Coverage
99.4%
Margin
±2.94
The web overall
21.0%

Two figures closer together than ±2.94 are tied, not ranked.

Vercel Speed Insights scores 36.7%36.7%
Vercel Speed Insights: 5 months, no significant change= +3.0
Datadog

Datadog

Sample
n=1,553
Coverage
98.4%
Margin
±1.34
The web overall
21.0%

Two figures closer together than ±1.34 are tied, not ranked.

Datadog scores 31.9%31.9%
Datadog: 5 months, no significant change= −0.9
Amplitude

Amplitude

Sample
n=235
Coverage
91.4%
Margin
±3.46
The web overall
21.0%

Two figures closer together than ±3.46 are tied, not ranked.

Amplitude scores 30.5%30.5%
Amplitude: 5 months, up▲ +7.8
Umami

Umami

Sample
n=487
Coverage
96.1%
Margin
±2.40
The web overall
21.0%

Two figures closer together than ±2.40 are tied, not ranked.

Umami scores 27.7%27.7%
Umami: 5 months, up▲ +2.8
FullStory

FullStory

Sample
n=109
Coverage
95.6%
Margin
±5.08
The web overall
21.0%

Two figures closer together than ±5.08 are tied, not ranked.

FullStory scores 27.6%27.6%
FullStory: 5 months, no significant change= +4.3
Ahrefs

Ahrefs

Sample
n=374
Coverage
97.9%
Margin
±2.74
The web overall
21.0%

Two figures closer together than ±2.74 are tied, not ranked.

Ahrefs scores 27.0%27.0%
Ahrefs: 5 months, up▲ +6.5
Google Analytics Enhanced eCommerce

Google Analytics Enhanced eCommerce

Sample
n=1,039
Coverage
98.9%
Margin
±1.64
The web overall
21.0%

Two figures closer together than ±1.64 are tied, not ranked.

Google Analytics Enhanced eCommerce scores 26.6%26.6%
Google Analytics Enhanced eCommerce: 5 months, up▲ +1.9
Snowplow Analytics

Snowplow Analytics

Sample
n=3,427
Coverage
89.3%
Margin
±0.91
The web overall
21.0%

Two figures closer together than ±0.91 are tied, not ranked.

Snowplow Analytics scores 25.8%25.8%
Snowplow Analytics: 5 months, up▲ +1.4
Microsoft Clarity

Microsoft Clarity

Sample
n=7,857
Coverage
96.1%
Margin
±0.60
The web overall
21.0%

Two figures closer together than ±0.60 are tied, not ranked.

Microsoft Clarity scores 25.6%25.6%
Microsoft Clarity: 5 months, down▼ −3.8
Facebook Pixel

Facebook Pixel

Sample
n=23,736
Coverage
96.5%
Margin
±0.34
The web overall
21.0%

Two figures closer together than ±0.34 are tied, not ranked.

Facebook Pixel scores 25.3%25.3%
Facebook Pixel: 5 months, up▲ +1.9
Plausible

Plausible

Sample
n=872
Coverage
97.7%
Margin
±1.79
The web overall
21.0%

Two figures closer together than ±1.79 are tied, not ranked.

Plausible scores 25.3%25.3%
Plausible: 5 months, down▼ −17.8
Ahoy

Ahoy

Sample
n=239
Coverage
95.2%
Margin
±3.43
The web overall
21.0%

Two figures closer together than ±3.43 are tied, not ranked.

Ahoy scores 25.2%25.2%
Ahoy: 5 months, no significant change= +1.9
PostHog

PostHog

Sample
n=423
Coverage
97.7%
Margin
±2.58
The web overall
21.0%

Two figures closer together than ±2.58 are tied, not ranked.

PostHog scores 24.9%24.9%
PostHog: 5 months, no significant change= −0.2
Contentsquare

Contentsquare

Sample
n=258
Coverage
97.7%
Margin
±3.30
The web overall
21.0%

Two figures closer together than ±3.30 are tied, not ranked.

Contentsquare scores 24.7%24.7%
Contentsquare: 5 months, no significant change= +2.8
Fathom

Fathom

Sample
n=144
Coverage
98.6%
Margin
±4.42
The web overall
21.0%

Two figures closer together than ±4.42 are tied, not ranked.

Fathom scores 23.7%23.7%
Fathom: 5 months, no significant change= +2.3
TikTok Pixel

TikTok Pixel

Sample
n=2,257
Coverage
96.0%
Margin
±1.12
The web overall
21.0%

Two figures closer together than ±1.12 are tied, not ranked.

TikTok Pixel scores 23.3%23.3%
TikTok Pixel: 5 months, up▲ +2.9
Siteimprove

Siteimprove

Sample
n=159
Coverage
100.0%
Margin
±4.20
The web overall
21.0%

Two figures closer together than ±4.20 are tied, not ranked.

Siteimprove scores 22.7%22.7%
Siteimprove: 5 months, no significant change= −2.7
Mouse Flow

Mouse Flow

Sample
n=156
Coverage
92.9%
Margin
±4.24
The web overall
21.0%

Two figures closer together than ±4.24 are tied, not ranked.

Mouse Flow scores 22.4%22.4%
Mouse Flow: 5 months, up▲ +6.5
Pendo

Pendo

Sample
n=161
Coverage
89.9%
Margin
±4.18
The web overall
21.0%

Two figures closer together than ±4.18 are tied, not ranked.

Pendo scores 22.4%22.4%
Pendo: 5 months, up▲ +4.4
CallRail

CallRail

Sample
n=425
Coverage
98.2%
Margin
±2.57
The web overall
21.0%

Two figures closer together than ±2.57 are tied, not ranked.

CallRail scores 22.1%22.1%
CallRail: 5 months, up▲ +3.6
Kwai pixel

Kwai pixel

Sample
n=118
Coverage
98.3%
Margin
±4.88
The web overall
21.0%

Two figures closer together than ±4.88 are tied, not ranked.

Kwai pixel scores 21.4%21.4%
Kwai pixel: 3 months, up▲ +7.5
Leadfeeder

Leadfeeder

Sample
n=206
Coverage
99.0%
Margin
±3.69
The web overall
21.0%

Two figures closer together than ±3.69 are tied, not ranked.

Leadfeeder scores 20.7%20.7%
Leadfeeder: 5 months, up▲ +4.1
Cloudflare Browser Insights

Cloudflare Browser Insights

Sample
n=19,515
Coverage
96.9%
Margin
±0.38
The web overall
21.0%

Two figures closer together than ±0.38 are tied, not ranked.

Cloudflare Browser Insights scores 20.7%20.7%
Cloudflare Browser Insights: 5 months, down▼ −1.5
VWO

VWO

Sample
n=265
Coverage
96.7%
Margin
±3.26
The web overall
21.0%

Two figures closer together than ±3.26 are tied, not ranked.

VWO scores 20.7%20.7%
VWO: 5 months, no significant change= +1.0
Adobe Analytics

Adobe Analytics

Sample
n=475
Coverage
95.4%
Margin
±2.43
The web overall
21.0%

Two figures closer together than ±2.43 are tied, not ranked.

Adobe Analytics scores 20.4%20.4%
Adobe Analytics: 5 months, no significant change= +1.7
Pinterest Conversion Tag

Pinterest Conversion Tag

Sample
n=703
Coverage
92.4%
Margin
±2.00
The web overall
21.0%

Two figures closer together than ±2.00 are tied, not ranked.

Pinterest Conversion Tag scores 20.2%20.2%
Pinterest Conversion Tag: 5 months, up▲ +2.2
Google Analytics

Google Analytics

Sample
n=79,705
Coverage
95.9%
Margin
±0.19
The web overall
21.0%

Two figures closer together than ±0.19 are tied, not ranked.

Google Analytics scores 20.0%20.0%
Google Analytics: 5 months, up▲ +1.5
Hotjar

Hotjar

Sample
n=2,395
Coverage
97.0%
Margin
±1.08
The web overall
21.0%

Two figures closer together than ±1.08 are tied, not ranked.

Hotjar scores 19.9%19.9%
Hotjar: 5 months, up▲ +1.3
Google Call Conversion Tracking

Google Call Conversion Tracking

Sample
n=1,143
Coverage
96.5%
Margin
±1.57
The web overall
21.0%

Two figures closer together than ±1.57 are tied, not ranked.

Google Call Conversion Tracking scores 19.8%19.8%
Google Call Conversion Tracking: 5 months, no significant change= +1.1
HubSpot Analytics

HubSpot Analytics

Sample
n=1,029
Coverage
95.6%
Margin
±1.65
The web overall
21.0%

Two figures closer together than ±1.65 are tied, not ranked.

HubSpot Analytics scores 19.7%19.7%
HubSpot Analytics: 5 months, up▲ +2.0
Quantcast Measure

Quantcast Measure

Sample
n=788
Coverage
81.3%
Margin
±1.89
The web overall
21.0%

Two figures closer together than ±1.89 are tied, not ranked.

Quantcast Measure scores 19.7%19.7%
Quantcast Measure: 5 months, no significant change= −1.9
CallTrackingMetrics

CallTrackingMetrics

Sample
n=101
Coverage
99.0%
Margin
±5.27
The web overall
21.0%

Two figures closer together than ±5.27 are tied, not ranked.

CallTrackingMetrics scores 19.1%19.1%
CallTrackingMetrics: 4 months, no significant change= −1.3
Dynatrace

Dynatrace

Sample
n=104
Coverage
91.2%
Margin
±5.20
The web overall
21.0%

Two figures closer together than ±5.20 are tied, not ranked.

Dynatrace scores 19.0%19.0%
Dynatrace: 5 months, no significant change= −3.2
Statcounter

Statcounter

Sample
n=455
Coverage
97.6%
Margin
±2.48
The web overall
21.0%

Two figures closer together than ±2.48 are tied, not ranked.

Statcounter scores 18.8%18.8%
Statcounter: 5 months, no significant change= −0.4
Linkedin Insight Tag

Linkedin Insight Tag

Sample
n=1,999
Coverage
96.7%
Margin
±1.19
The web overall
21.0%

Two figures closer together than ±1.19 are tied, not ranked.

Linkedin Insight Tag scores 18.2%18.2%
Linkedin Insight Tag: 5 months, up▲ +1.6
Mixpanel

Mixpanel

Sample
n=308
Coverage
94.2%
Margin
±3.02
The web overall
21.0%

Two figures closer together than ±3.02 are tied, not ranked.

Mixpanel scores 17.1%17.1%
Mixpanel: 5 months, down▼ −3.3
Naver Analytics

Naver Analytics

Sample
n=724
Coverage
94.6%
Margin
±1.97
The web overall
21.0%

Two figures closer together than ±1.97 are tied, not ranked.

Naver Analytics scores 16.8%16.8%
Naver Analytics: 5 months, no significant change= −0.1
Azure Monitor

Azure Monitor

Sample
n=268
Coverage
98.5%
Margin
±3.24
The web overall
21.0%

Two figures closer together than ±3.24 are tied, not ranked.

Azure Monitor scores 16.6%16.6%
Azure Monitor: 5 months, no significant change= +2.4
Matomo Analytics

Matomo Analytics

Sample
n=3,172
Coverage
94.7%
Margin
±0.94
The web overall
21.0%

Two figures closer together than ±0.94 are tied, not ranked.

Matomo Analytics scores 16.5%16.5%
Matomo Analytics: 5 months, no significant change= +0.5
Site Kit

Site Kit

Sample
n=10,434
Coverage
91.1%
Margin
±0.52
The web overall
21.0%

Two figures closer together than ±0.52 are tied, not ranked.

Site Kit scores 16.4%16.4%
Site Kit: 5 months, up▲ +0.6
MonsterInsights

MonsterInsights

Sample
n=1,868
Coverage
94.3%
Margin
±1.23
The web overall
21.0%

Two figures closer together than ±1.23 are tied, not ranked.

MonsterInsights scores 15.9%15.9%
MonsterInsights: 5 months, no significant change= +0.1
Crazy Egg

Crazy Egg

Sample
n=484
Coverage
76.3%
Margin
±2.41
The web overall
21.0%

Two figures closer together than ±2.41 are tied, not ranked.

Crazy Egg scores 14.8%14.8%
Crazy Egg: 5 months, no significant change= −0.5
Piwik PRO Core

Piwik PRO Core

Sample
n=114
Coverage
99.1%
Margin
±4.96
The web overall
21.0%

Two figures closer together than ±4.96 are tied, not ranked.

Piwik PRO Core scores 14.7%14.7%
Piwik PRO Core: 4 months, no significant change= −1.4
Clicky

Clicky

Sample
n=117
Coverage
98.3%
Margin
±4.90
The web overall
21.0%

Two figures closer together than ±4.90 are tied, not ranked.

Clicky scores 14.6%14.6%
Clicky: 5 months, no significant change= −1.8
Leadinfo

Leadinfo

Sample
n=107
Coverage
99.1%
Margin
±5.12
The web overall
21.0%

Two figures closer together than ±5.12 are tied, not ranked.

Leadinfo scores 14.5%14.5%
Leadinfo: 4 months, no significant change= −1.9
Google Analytics for WooCommerce

Google Analytics for WooCommerce

Sample
n=425
Coverage
94.9%
Margin
±2.57
The web overall
21.0%

Two figures closer together than ±2.57 are tied, not ranked.

Google Analytics for WooCommerce scores 13.9%13.9%
Google Analytics for WooCommerce: 3 months, no significant change= −0.5
PixelYourSite

PixelYourSite

Sample
n=1,230
Coverage
91.5%
Margin
±1.51
The web overall
21.0%

Two figures closer together than ±1.51 are tied, not ranked.

PixelYourSite scores 13.8%13.8%
PixelYourSite: 5 months, no significant change= +0.8
Baidu Analytics (百度统计)

Baidu Analytics (百度统计)

Sample
n=190
Coverage
96.9%
Margin
±3.85
The web overall
21.0%

Two figures closer together than ±3.85 are tied, not ranked.

Baidu Analytics (百度统计) scores 12.7%12.7%
Baidu Analytics (百度统计): 5 months, no significant change= −1.3
Gauges

Gauges

Sample
n=139
Coverage
99.3%
Margin
±4.50
The web overall
21.0%

Two figures closer together than ±4.50 are tied, not ranked.

Gauges scores 12.7%12.7%
Gauges: 2 months, no significant change= −4.4
Google Ads Conversion Tracking

Google Ads Conversion Tracking

Sample
n=441
Coverage
96.9%
Margin
±2.52
The web overall
21.0%

Two figures closer together than ±2.52 are tied, not ranked.

Google Ads Conversion Tracking scores 11.1%11.1%
Google Ads Conversion Tracking: 5 months, no significant change= +2.0
ExactMetrics

ExactMetrics

Sample
n=240
Coverage
93.4%
Margin
±3.42
The web overall
21.0%

Two figures closer together than ±3.42 are tied, not ranked.

ExactMetrics scores 11.1%11.1%
ExactMetrics: 5 months, no significant change= −0.5
Smartlook

Smartlook

Sample
n=137
Coverage
97.2%
Margin
±4.53
The web overall
21.0%

Two figures closer together than ±4.53 are tied, not ranked.

Smartlook scores 10.6%10.6%
Smartlook: 5 months, down▼ −5.8
Roistat

Roistat

Sample
n=117
Coverage
97.5%
Margin
±4.90
The web overall
21.0%

Two figures closer together than ±4.90 are tied, not ranked.

Roistat scores 10.2%10.2%
Roistat: 5 months, up▲ +5.3
Yandex.Metrika

Yandex.Metrika

Sample
n=4,568
Coverage
96.8%
Margin
±0.78
The web overall
21.0%

Two figures closer together than ±0.78 are tied, not ranked.

Yandex.Metrika scores 9.2%9.2%
Yandex.Metrika: 5 months, no significant change= +0.3
Adjust

Adjust

Sample
n=125
Coverage
94.0%
Margin
±4.74
The web overall
21.0%

Two figures closer together than ±4.74 are tied, not ranked.

Adjust scores 7.8%7.8%
Adjust: 5 months, no significant change= −0.1
comScore

comScore

Sample
n=517
Coverage
72.0%
Margin
±2.33
The web overall
21.0%

Two figures closer together than ±2.33 are tied, not ranked.

comScore scores 6.8%6.8%
comScore: 5 months, down▼ −2.7
VK Pixel

VK Pixel

Sample
n=446
Coverage
96.8%
Margin
±2.51
The web overall
21.0%

Two figures closer together than ±2.51 are tied, not ranked.

VK Pixel scores 4.9%4.9%
VK Pixel: 5 months, no significant change= +1.9
Liveinternet

Liveinternet

Sample
n=490
Coverage
97.6%
Margin
±2.39
The web overall
21.0%

Two figures closer together than ±2.39 are tied, not ranked.

Liveinternet scores 3.5%3.5%
Liveinternet: 5 months, no significant change= −0.8