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Technologies · September 2026

Which Marketing automation is readiest for AI agents?

19 measured, averaging 30.2% against 21.0% for the web overall. Tools that streamline marketing activities

Every one of them, best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

Every technology in this category the census can publish a figure for, including the ones above. A technology is here when it has all four dimensions and enough sample to publish; a technology that belongs to two categories is in both.

TechnologyAWCSMonth by month
PushOwl

PushOwl

Sample
n=427
Coverage
98.2%
Margin
±2.56
The web overall
21.0%

Two figures closer together than ±2.56 are tied, not ranked.

PushOwl scores 60.1%60.1%
PushOwl: 5 months, no significant change= −0.6
Automizely

Automizely

Sample
n=100
Coverage
99.0%
Margin
±5.30
The web overall
21.0%

Two figures closer together than ±5.30 are tied, not ranked.

Automizely scores 55.7%55.7%
Automizely: 4 months, no significant change= −1.1
Privy

Privy

Sample
n=145
Coverage
98.6%
Margin
±4.40
The web overall
21.0%

Two figures closer together than ±4.40 are tied, not ranked.

Privy scores 54.0%54.0%
Privy: 5 months, no significant change= +0.3
SpotHopper

SpotHopper

Sample
n=152
Coverage
100.0%
Margin
±4.30
The web overall
21.0%

Two figures closer together than ±4.30 are tied, not ranked.

SpotHopper scores 50.5%50.5%
SpotHopper: 4 months, no significant change= +1.4
Klaviyo

Klaviyo

Sample
n=1,978
Coverage
98.3%
Margin
±1.19
The web overall
21.0%

Two figures closer together than ±1.19 are tied, not ranked.

Klaviyo scores 49.6%49.6%
Klaviyo: 5 months, up▲ +2.9
Omnisend

Omnisend

Sample
n=339
Coverage
97.7%
Margin
±2.88
The web overall
21.0%

Two figures closer together than ±2.88 are tied, not ranked.

Omnisend scores 47.8%47.8%
Omnisend: 5 months, no significant change= +0.9
Mailmunch

Mailmunch

Sample
n=142
Coverage
97.3%
Margin
±4.45
The web overall
21.0%

Two figures closer together than ±4.45 are tied, not ranked.

Mailmunch scores 40.1%40.1%
Mailmunch: 5 months, no significant change= +0.3
HighLevel

HighLevel

Sample
n=366
Coverage
97.1%
Margin
±2.77
The web overall
21.0%

Two figures closer together than ±2.77 are tied, not ranked.

HighLevel scores 27.8%27.8%
HighLevel: 5 months, no significant change= +2.3
HubSpot

HubSpot

Sample
n=3,827
Coverage
97.2%
Margin
±0.86
The web overall
21.0%

Two figures closer together than ±0.86 are tied, not ranked.

HubSpot scores 25.6%25.6%
HubSpot: 5 months, up▲ +1.8
Salesforce Marketing Cloud Account Engagement

Salesforce Marketing Cloud Account Engagement

Sample
n=730
Coverage
92.8%
Margin
±1.96
The web overall
21.0%

Two figures closer together than ±1.96 are tied, not ranked.

Salesforce Marketing Cloud Account Engagement scores 24.0%24.0%
Salesforce Marketing Cloud Account Engagement: 5 months, up▲ +2.2
MailerLite

MailerLite

Sample
n=412
Coverage
94.7%
Margin
±2.61
The web overall
21.0%

Two figures closer together than ±2.61 are tied, not ranked.

MailerLite scores 20.7%20.7%
MailerLite: 5 months, up▲ +2.8
MailChimp

MailChimp

Sample
n=4,537
Coverage
95.0%
Margin
±0.79
The web overall
21.0%

Two figures closer together than ±0.79 are tied, not ranked.

MailChimp scores 20.4%20.4%
MailChimp: 5 months, no significant change= +0.4
Sendinblue

Sendinblue

Sample
n=1,257
Coverage
95.5%
Margin
±1.49
The web overall
21.0%

Two figures closer together than ±1.49 are tied, not ranked.

Sendinblue scores 18.3%18.3%
Sendinblue: 5 months, no significant change= +1.1
ActiveCampaign

ActiveCampaign

Sample
n=276
Coverage
97.9%
Margin
±3.19
The web overall
21.0%

Two figures closer together than ±3.19 are tied, not ranked.

ActiveCampaign scores 16.1%16.1%
ActiveCampaign: 5 months, no significant change= +0.9
OptinMonster

OptinMonster

Sample
n=132
Coverage
94.3%
Margin
±4.61
The web overall
21.0%

Two figures closer together than ±4.61 are tied, not ranked.

OptinMonster scores 15.7%15.7%
OptinMonster: 5 months, no significant change= +2.2
RD Station

RD Station

Sample
n=185
Coverage
96.9%
Margin
±3.90
The web overall
21.0%

Two figures closer together than ±3.90 are tied, not ranked.

RD Station scores 14.6%14.6%
RD Station: 5 months, up▲ +5.1
Constant Contact

Constant Contact

Sample
n=268
Coverage
97.5%
Margin
±3.24
The web overall
21.0%

Two figures closer together than ±3.24 are tied, not ranked.

Constant Contact scores 13.0%13.0%
Constant Contact: 5 months, no significant change= +0.3
OneSignal

OneSignal

Sample
n=518
Coverage
93.2%
Margin
±2.33
The web overall
21.0%

Two figures closer together than ±2.33 are tied, not ranked.

OneSignal scores 11.5%11.5%
OneSignal: 5 months, no significant change= −1.1
MailChimp for WordPress

MailChimp for WordPress

Sample
n=738
Coverage
90.8%
Margin
±1.95
The web overall
21.0%

Two figures closer together than ±1.95 are tied, not ranked.

MailChimp for WordPress scores 9.3%9.3%
MailChimp for WordPress: 5 months, no significant change= +0.2