Every one of them, best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

Every technology in this category the census can publish a figure for, including the ones above. A technology is here when it has all four dimensions and enough sample to publish; a technology that belongs to two categories is in both.

TechnologyAWCSMonth by month
Privy

Privy

Sample
n=145
Coverage
98.6%
Margin
±4.40
The web overall
21.0%

Two figures closer together than ±4.40 are tied, not ranked.

Privy scores 54.0%54.0%
Privy: 5 months, no significant change= +0.3
SpotHopper

SpotHopper

Sample
n=152
Coverage
100.0%
Margin
±4.30
The web overall
21.0%

Two figures closer together than ±4.30 are tied, not ranked.

SpotHopper scores 50.5%50.5%
SpotHopper: 4 months, no significant change= +1.4
Omnisend

Omnisend

Sample
n=339
Coverage
97.7%
Margin
±2.88
The web overall
21.0%

Two figures closer together than ±2.88 are tied, not ranked.

Omnisend scores 47.8%47.8%
Omnisend: 5 months, no significant change= +0.9
Mailmunch

Mailmunch

Sample
n=142
Coverage
97.3%
Margin
±4.45
The web overall
21.0%

Two figures closer together than ±4.45 are tied, not ranked.

Mailmunch scores 40.1%40.1%
Mailmunch: 5 months, no significant change= +0.3
Google Workspace

Google Workspace

Sample
n=21,433
Coverage
96.0%
Margin
±0.36
The web overall
21.0%

Two figures closer together than ±0.36 are tied, not ranked.

Google Workspace scores 23.8%23.8%
Google Workspace: 5 months, up▲ +0.9
Mailgun

Mailgun

Sample
n=3,255
Coverage
93.7%
Margin
±0.93
The web overall
21.0%

Two figures closer together than ±0.93 are tied, not ranked.

Mailgun scores 22.9%22.9%
Mailgun: 5 months, no significant change= +0.1
Amazon SES

Amazon SES

Sample
n=3,730
Coverage
95.6%
Margin
±0.87
The web overall
21.0%

Two figures closer together than ±0.87 are tied, not ranked.

Amazon SES scores 21.8%21.8%
Amazon SES: 5 months, up▲ +1.1
Sendgrid

Sendgrid

Sample
n=3,694
Coverage
95.9%
Margin
±0.87
The web overall
21.0%

Two figures closer together than ±0.87 are tied, not ranked.

Sendgrid scores 21.7%21.7%
Sendgrid: 5 months, up▲ +3.0
Zoho Mail

Zoho Mail

Sample
n=266
Coverage
95.0%
Margin
±3.25
The web overall
21.0%

Two figures closer together than ±3.25 are tied, not ranked.

Zoho Mail scores 21.5%21.5%
Zoho Mail: 5 months, no significant change= +1.4
MailChimp

MailChimp

Sample
n=4,537
Coverage
95.0%
Margin
±0.79
The web overall
21.0%

Two figures closer together than ±0.79 are tied, not ranked.

MailChimp scores 20.4%20.4%
MailChimp: 5 months, no significant change= +0.4
Microsoft 365

Microsoft 365

Sample
n=19,850
Coverage
96.4%
Margin
±0.38
The web overall
21.0%

Two figures closer together than ±0.38 are tied, not ranked.

Microsoft 365 scores 19.5%19.5%
Microsoft 365: 5 months, up▲ +0.7
LiveIntent

LiveIntent

Sample
n=204
Coverage
55.7%
Margin
±3.71
The web overall
21.0%

Two figures closer together than ±3.71 are tied, not ranked.

LiveIntent scores 18.4%18.4%
LiveIntent: 5 months, no significant change= +0.4
Sendinblue

Sendinblue

Sample
n=1,257
Coverage
95.5%
Margin
±1.49
The web overall
21.0%

Two figures closer together than ±1.49 are tied, not ranked.

Sendinblue scores 18.3%18.3%
Sendinblue: 5 months, no significant change= +1.1
Mailjet

Mailjet

Sample
n=1,300
Coverage
96.0%
Margin
±1.47
The web overall
21.0%

Two figures closer together than ±1.47 are tied, not ranked.

Mailjet scores 16.9%16.9%
Mailjet: 5 months, no significant change= +0.7
ActiveCampaign

ActiveCampaign

Sample
n=276
Coverage
97.9%
Margin
±3.19
The web overall
21.0%

Two figures closer together than ±3.19 are tied, not ranked.

ActiveCampaign scores 16.1%16.1%
ActiveCampaign: 5 months, no significant change= +0.9
Constant Contact

Constant Contact

Sample
n=268
Coverage
97.5%
Margin
±3.24
The web overall
21.0%

Two figures closer together than ±3.24 are tied, not ranked.

Constant Contact scores 13.0%13.0%
Constant Contact: 5 months, no significant change= +0.3
SparkPost

SparkPost

Sample
n=436
Coverage
74.7%
Margin
±2.54
The web overall
21.0%

Two figures closer together than ±2.54 are tied, not ranked.

SparkPost scores 12.8%12.8%
SparkPost: 5 months, no significant change= −2.2