Tag managers and AI agents

Every one of them, best first

Every technology in this category the census can publish a figure for, including the ones above. A technology is here when it has all four dimensions and enough sample to publish; a technology that belongs to two categories is in both.

Technology	AWCS	Month by month
Tealium Tealium Sample n=160 Coverage 95.8% Margin ±4.19 The web overall 21.0% Two figures closer together than ±4.19 are tied, not ranked.	25.4%	▲ +6.1
Google Tag Manager Google Tag Manager Sample n=39,661 Coverage 95.5% Margin ±0.27 The web overall 21.0% Two figures closer together than ±0.27 are tied, not ranked.	18.4%	▲ +1.0
Adobe Experience Platform Launch Adobe Experience Platform Launch Sample n=488 Coverage 89.9% Margin ±2.40 The web overall 21.0% Two figures closer together than ±2.40 are tied, not ranked.	15.6%	= +0.9
Matomo Tag Manager Matomo Tag Manager Sample n=366 Coverage 97.3% Margin ±2.77 The web overall 21.0% Two figures closer together than ±2.77 are tied, not ranked.	11.3%	= +2.2