Every one of them, best first

How to read these figures

The colour says what a bar IS, not how it scores: the accent is the one this page is about, grey is everything it is compared with, and the hollow bar is the web overall — the ruler, not a rival. Whether a figure is above or below the rest of the web is in the number and in the arrow beside it.

Every figure here comes from a sample, not from counting every site — so it carries a margin: how much it could move if we had happened to sample different pages. A figure measured on a thousand pages has a wide margin; one measured on a hundred thousand has a narrow one. It matters for one thing: two figures that differ by less than the wider of their margins are not one above the other, they are tied. That is why nothing here has a position number.

Every technology in this category the census can publish a figure for, including the ones above. A technology is here when it has all four dimensions and enough sample to publish; a technology that belongs to two categories is in both.

TechnologyAWCSMonth by month
Contentsquare

Contentsquare

Sample
n=258
Coverage
97.7%
Margin
±3.30
The web overall
21.0%

Two figures closer together than ±3.30 are tied, not ranked.

Contentsquare scores 24.7%24.7%
Contentsquare: 5 months, no significant change= +2.8
Optimizely

Optimizely

Sample
n=290
Coverage
98.0%
Margin
±3.11
The web overall
21.0%

Two figures closer together than ±3.11 are tied, not ranked.

Optimizely scores 22.7%22.7%
Optimizely: 5 months, up▲ +4.8
VWO

VWO

Sample
n=265
Coverage
96.7%
Margin
±3.26
The web overall
21.0%

Two figures closer together than ±3.26 are tied, not ranked.

VWO scores 20.7%20.7%
VWO: 5 months, no significant change= +1.0
Zoho PageSense

Zoho PageSense

Sample
n=122
Coverage
98.4%
Margin
±4.80
The web overall
21.0%

Two figures closer together than ±4.80 are tied, not ranked.

Zoho PageSense scores 15.3%15.3%
Zoho PageSense: 5 months, no significant change= −3.5
Complianz

Complianz

Sample
n=2,743
Coverage
95.8%
Margin
±1.01
The web overall
21.0%

Two figures closer together than ±1.01 are tied, not ranked.

Complianz scores 13.8%13.8%
Complianz: 5 months, up▲ +1.7
OneSignal

OneSignal

Sample
n=518
Coverage
93.2%
Margin
±2.33
The web overall
21.0%

Two figures closer together than ±2.33 are tied, not ranked.

OneSignal scores 11.5%11.5%
OneSignal: 5 months, no significant change= −1.1
Roistat

Roistat

Sample
n=117
Coverage
97.5%
Margin
±4.90
The web overall
21.0%

Two figures closer together than ±4.90 are tied, not ranked.

Roistat scores 10.2%10.2%
Roistat: 5 months, up▲ +5.3
Google Optimize

Google Optimize

Sample
n=277
Coverage
99.3%
Margin
±3.18
The web overall
21.0%

Two figures closer together than ±3.18 are tied, not ranked.

Google Optimize scores 5.8%5.8%
Google Optimize: 5 months, no significant change= −2.5